Allergan Director, JUVEDERM Marketing in Irvine, California
Director, JUVEDERM Marketing
Irvine, California, United States at https://agn.referrals.selectminds.com/jobs/6586/other-jobs-matching/location-only
Sep 13, 2018Post Date
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
The Product Director will be based in Irvine, CA and is responsible for all in office, customer-facing and sales force driven initiatives for the Juvederm portfolio of fillers. The Product Director will lead the for development of the Juvederm professional marketing strategies and marketing plan. The PM will be responsible for leading the competitive defense plans for the Juvederm® franchise. Responsibilities include analyzing the competition, planning for competitive threats, developing, executing, and measuring programs and tactics to blunt competitive intrusion and mitigate share loss.The Product Director will also lead the content creation strategies for injector training. In this role, the Product Director will work closely with the consumer, medical education, portfolio/loyalty and strategic communication teams. The Product Director will be the commercial representative to medical affairs on various task forces and committees. The Product Director will oversee the promotional budget and ensure spend targets are closely managed. The Product Director will also lead advisory boards, engage with national and local KOLs, as needed.
Main Areas ofResponsibilities
Responsible fordeveloping/evolving the professional positioning, marketing strategy, andmarketing plan; leading the execution of the professional marketing planinitiatives; product launches/ competitive defense initiatives, managing theadvertising, and promotional agencies; and effectively communicate positioning,strategies and core messages to the sales organization, senior management,agencies, vendors and consultants.
Manage the professionalmarketing budget and evaluate program ROI’s
Develop effectiveworking relationships with Market Research, Global, Regulatory, Legal,Compliance, CRM Sales, key VIPs, physicians and other staff groups to assist inguiding marketing programs. Work with field sales representatives on a regularbasis.
Attend major conventions and meetings as directed.Stay abreast of Filler science via medical andscientific literature, scientific meetings, and symposia
Facilitate the timely approval of marketing pieces. Ensure medical, legal,compliance, and regulatory understanding and approve the business strategy.Provide ongoing insight and feedback toupstream colleagues to ensure viability of future portfolio. Assess marketresearch gaps and needs, ensure market research plans address key insights. Constantlymonitor the competitive landscape and prepare strategic plans to advance theJUVEDERM collection. Lead other projects, as assigned.
· Minimum 7 years’ experience in pharmaceutical or medical device marketing/agency is preferred OR combination of marketing and field sales experience on medical device or pharmaceutical products
· Bachelor’s Degree, Master’s Degree in Business preferred
Equal Employment Opportunity Employer
Allergan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected status.