Allergan Executive Director, Consumer Marketing – Facial Aesthetics in Irvine, California
Executive Director, Consumer Marketing – Facial Aesthetics
Irvine, California, United States at https://agn.referrals.selectminds.com/jobs/5330/other-jobs-matching/location-only
May 11, 2018Post Date
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
The Executive Director, Marketing – Facial Injectables will develop and direct the consumer marketing activities for the injectable portfolio (Botox Cosmetic, Juvederm Franchise (5 filler products) and Kybella), a $1.5B portfolio of products reaching over 21M treatment considerers and 3M patients. All activities must be conducted ensuring regulatory/legal requirements are met and maintained. This position will focus on the development of the injectable portfolio consumer strategy, creative, media and content, designed to drive awareness, conversion and retention. The role is responsible for managing a substantial working media budget, including print, tv, social media and digital marketing. These DTC initiatives also require establishing appropriate metrics, and tracking those metrics for ROI analysis.
The Executive Director will also work closely with the brand Product Directors and Vice President of Marketing, as well as various key stakeholders to ensure communications to consumers, patients and to physicians are closely aligned as appropriate. This role will also be responsible for leading DTC regulatory strategy development, in partnership with MLR, to craft compelling claims that meet FDA standards. Activities require analysis of primary/secondary market research, development of strategic plans and application of the results.
The Executive Director will show skill in working in a multi-faceted high-paced environment with internal and external resources, including multiple agency partners. The Executive Director must have demonstrated marketing acumen, including PR, CRM, traditional media and online experience, with strengths in people and project management. Additionally, this role will be called upon to be the consumer insights and DTC expert with the field sales organization and customers.
Ensure DTC strategies and tactics are aligned with professional promotions strategy
Develop patient / consumer strategy and content , working cross functionally across the Medical Aesthetics portfolio to ensure an integrated and timely launch
Work with agencies in development, implementation and execution of patient / consumer plan
Work with Loyalty team to ensure optimal management and execution of CRM programs
Perform analysis of marketing campaigns
Coordinate functional units on tactical programs
Coordinate internal legal, regulatory, and medical review of materials
Participate in market research and integrate insights into tactical execution
Execute production and distribution of materials in support of Direct to Patient / Consumer efforts
Responsibility for social influencer engagement, managing social media outlets (FB, Instagram, etc.), digital content development & management (separate brand websites, patient testimonials & assets x3 brands), digital advertising (including OLV, social/retargeting) and Out of Home Advertising.
7+ years Product management experience
Aesthetics experience preferred
Product launch experience required
Experience with DTP / DTC campaign development and execution
Knowledge of health care and or pharmaceutical industry
Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment and life-cycle management
Successful track record of strategic and tactical marketing
Understanding of direct-to-patient marketing
Public Relations experience preferred
- Bachelors degree in related field, MBA Preferred
Equal Employment Opportunity Employer
Allergan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected status.