Allergan Director, Digital Marketing - Body Contouring in Pleasanton, California
Director, Digital Marketing - Body Contouring
Pleasanton, California, United States at https://agn.referrals.selectminds.com/jobs/5881/other-jobs-matching/location-only
Jul 05, 2018Post Date
Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
Oversees the digital marketing strategy for the Coolsculpting brands, customer relationship marketing (CRM), and Physician-to-Consumer (PTC) marketing initiatives.
Devise strategies to drive online traffic to the branded website.Develop and manage digital marketing campaigns.Identify trends and insights, and optimize spend and performance based on the insights. Improve the usability, design, content and conversion of the branded website. Oversee content development and approvals for branded CRM communications.
Measure and report performance of all web sites and campaigns, and assess against goals (ROI and KPIs), and implement changes to continuously improve performance.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Facilitate ongoing development and launch of major PTC initiatives including microsites/URL’s, account level CRM, and online traffic drivers including SEM.Brainstorm new technologies and creative growth strategies, and provide thought leadership for adoption where appropriate.
Responsible for planning and budgetary control of all digital marketing.Collaborate with agencies and other vendor partners.On-going interface with all departments in the organization to promote marketing department’s goals.
Minimum of five years+ experience in similar digital marketing role
Strong understanding of current online marketing concepts, strategy, and best practices
Experience with A/B testing
Solid knowledge of website analytics tools, Social Media tools (Facebook and Instagram) and Google
Solid computer skills in MS Word, Excel, PowerPoint, and Adobe applications
Database and additional software knowledge a plus.
Must have the ability to travel up to 40%
BS/BA or equivalent, preferably in Business or Marketing
Equal Employment Opportunity Employer
Allergan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected status.